All-New Discovery showcases unrivalled capability and technology
Dubai, March 18 2017: Land Rover’s All-New Discovery made its highly anticipated UAE entrance this weekend at one of Dubai’s most popular adventure spots, Kite Beach in Jumeirah. The newest addition to the Land Rover Discovery Family of vehicles brought to life the philosophy of true adventure and discovery with daring stunt drives through a challenging obstacle course to the backdrop of crashing waves.
With unbeatable capability and versatility, the All-New Discovery clearly embodies the brand’s promise to go Above and Beyond, combining British desirability with an unstoppable spirit of adventure. The fifth-generation model benefits from Land Rover’s strong, safe and light full-size SUV architecture, delivering comfort and adaptability like no other.
Powered by Jaguar Land Rover’s efficient supercharged engine, the All-New Discovery is paired with a smooth and responsive ZF eight-speed automatic gearbox. Boasting ingenious technology to keep the whole family safe, connected and confident on all surfaces, all terrains and in all weather, the full-sized, three row seven-seat All-New Discovery has, according to Land Rover’s Chief Design Officer Gerry McGovern, “…revolutionised the Discovery DNA to create a highly desirable, extremely versatile and hugely capable premium SUV.”
Bruce Robertson, Managing Director, Jaguar Land Rover Middle East and North Africa, said: “Created as a highly desirable, extremely versatile and hugely capable premium SUV, the All-New Discovery is leading the next chapter of the Land Rover Discovery family with revolutionary design and engineering. A nod to our brand heritage and DNA, this new model fully demonstrates the spirit of adventure that has always been at the heart of the Discovery family. Introducing the All-New Discovery here in the UAE alongside our official retailers Al Tayer Motors and Premier Motors, we are extremely excited to offer customers and enthusiasts the ultimate combination of practicality and sophisticated design.”
The All-New Discovery will be available exclusively at Al Tayer Motors and Premier Motors showrooms across the UAE with prices starting from AED 250,900 with five years / 65,000 Kilometres service contract and five years / 150,000 Kilometres warranty.
Ashok Khanna, Chief Executive Officer, Al Tayer Motors said: “Land Rover vehicles have always enjoyed a special place in the hearts of the UAE residents for decades. The much awaited All-New Discovery is a supremely versatile and capable vehicle proudly carrying its strong heritage into the future.”
Throughout the weekend (March 17th, 18th) visitors to Dubai’s Kite Beach can see the All-New Discovery for themselves and witness the vehicle’s dynamic appearance, sophisticated surfaces and precisely engineered details in action, from 10 am to 10 pm. Land Rover invites visitors to explore the world’s most versatile SUV and take part in passenger experiences demonstrating its all-terrain capability on Land Rover’s Urban Jungle Course which includes The Hill, The Axle Twister Side Slope and Traction Tracks.
In another first for Land Rover, the experiences were live-streamed from the @LandRoverMENA Twitter account on March 17th making it the first brand in the region to deploy live 360 video on Twitter. Car enthusiasts around the world can replay the regional first live 360 video on both Twitter and Periscope.
Speaking about Land Rover’s accolade as the region’s first brand to deploy Twitter’s live 360 video, Benjamin Ampen, Head of Revenue, Twitter MENA said: “This will literally put people in the test driver’s seats and allow them to be part of the exclusive reveal weekend in the most immersive way possible. Whether people are taking part in the weekend’s activities or watching the replay, they will be able to move their device or scroll their finger to explore every angle shared by @LandRoverMENA. Not only will they be able to witness the design and capability of the SUV, viewers could also interact with the video by sending hearts and commenting.”
The Seven Wonders of Discovery:
Seven principles describe the essence of Discovery and have guided its creation:
1. The Magnificent Seven: every seat is the best seat in the house
2. A much loved member of the family: keeping you safe for the last 26 years
3. King of the hill: unstoppable on all surfaces, all terrains and in all weathers
4. British creativity: designed with charm & sophistication loved by the world
5. Storage addiction: discover the space for everything
6. Connects every generation: Ingenious features that make life easier
7. After the roads end: reaching threatened habitats and vulnerable people