Al Tayer Motors Is First to launch New Maserati Grecale in The Middle East
With a promise to make Everyday Exceptional, the Grecale - a new SUV by Maserati, made its regional debut through Al Tayer Motors.
The Maserati Grecale, in two eye-catching colours, made an impressive debut in Dubai to a select audience of media, influencers and VIP customers.
Hamdy Elshantoury, General Manager at Maserati Middle East and Africa, noted: “Maserati is entering in a period of intense changes with revolutionary new cars, innovations and projects. Now for us, the focus is strongly on the future and Grecale embodies Maserati’s all-Italian audacity in making luxury and exceptional performance part of the daily routine. In addition, the new SUV will complete a veritable range within a range, the fullest ever, with internal combustion/hybrid engines and the future full-electric motor, meeting all the expectations of our customers."
Ashok Khanna, Chief Executive Officer at Al Tayer Motors said, “The launch of the Grecale, which embraces a luxury paradigm of tradition and innovation, brings a new wave of technology, performance and design. It presents the UAE’s cosmopolitan customers looking for a sporty, stylish and compact luxury SUV with many options to choose from this historic Italian brand.”
With a starting price of AED 299,000 the Grecale is available from Al Tayer Motors and Premier Motors, the authorised dealer for the brand in Abu Dhabi, including a three year unlimited kilometre warranty and three year and 45,000 kilometre service package on the GT and Modena versions, and upto 60,000 kilometres on the Trofeo.
Grecale strikes the right balance between versatility, elegance, performance and innovation, guaranteeing performance, comfort and safety, all at the same time. These features are combined with off-road capabilities and uncompromising driving pleasure. Developed at the Maserati Innovation Lab in Modena, the new SUV is produced at the Cassino plant.
An extremely wide range of engines is available on the Grecale: conventional internal combustion, hybrid and in future Grecale will also be the first full-electric SUV in Maserati history.
The three versions of the Grecale are: GT, powered by a four-cylinder mild hybrid engine capable of delivering 300 hp; Modena, with a four-cylinder 330-hp mild hybrid engine; and the powerful Trofeo, equipped with a high-performance 3.0L 530-hp petrol V6 based on the Nettuno engine fitted to the MC20. Completing the range will be the Grecale Folgore, the 100% electric version with 400V technology.
The new SUV stands out in terms of spaciousness and comfort, boasting an impressive set of ‘best-in-class’ features. It is best-in-class in terms of interior space, driveability, handling, acceleration (0-100 km/h in 3.8 seconds – on the Trofeo), top speed (285 km/h – again on the Trofeo), sound quality and extensive use of fine materials such as wood, carbon fibre and leather.
Its dimensions are a major factor: in the GT version, Grecale is 4,846 mm long with a wheelbase of 2,901 mm, a height of 1,670 mm, a width of 2,163 mm (including wing mirrors), with a rear wheel track of 1,948 mm (and even greater in the Trofeo).
The design of Grecale embraces Maserati’s new visual symbol, which distinguishes every new model since the MC20. The front features a low and imposing grille. The profile is notable for its contrast between purity and technique, with a highly fluid body featuring meandering, visual forms and its technical components highlighted by the use of carbon fibre. In the rear, the boomerang taillights are inspired by the Giugiaro 3200 GT and fit in with the trapezoidal line, made even more striking by the coupé effect of the cabin and its finish like a sports car's.
Inside, in the cabin, the standout tech specs include the traditional Maserati clockface. Digital for the first time, it transforms into a veritable in-car concierge, courtesy of voice control.
Everything becomes touch-based, with extreme aesthetic cleanliness. The technology is controlled from the displays: the large 12.3” central screen, the largest ever seen in a Maserati, another 8.8” display for the extra controls and a third for the passengers in the rear seats.
The in-car experience is managed from the Maserati Intelligent Assistant (MIA) Multimedia system, from the state-of-the-art infotainment and from Maserati Connect. The in-car sound is pushed to the absolute limits of enjoyment by an all-round sound experience, ensured by the typical Maserati roar and the immersive Sonus faber 3D sound system. The Sonus faber system – as standard at Premium level – includes 14 speakers, or 21 speakers on demand at High Premium level.
The engineers at the Maserati Innovation Lab in Modena have worked directly with Italian artist Dardust to design the in-car sound. A joint effort that has taken shape in a transfer between technology and sound design, to customise the “chimes” – the sound alerts received by the user as part of the extraordinary driving experience aboard Grecale.
Every journey is transformed into a unique adventure that combines dynamic comfort and an unforgettable driving experience, made possible by the extraordinary handling provided by the new, 100% Maserati Vehicle Dynamic Control Module (VDCM) system and the 360° control it offers over the car. The option of complete control translates into a clear distinction between the various DRIVE MODES: COMFORT, GT, SPORT, CORSA (Trofeo only) and OFF-ROAD.