Al Tayer Motors, the UAE’s official Ferrari importer-dealer, is now the Middle East’s first to accept payments in leading cryptocurrencies, continuing its innovative streak in providing clients with convenient choices.

The crypto payment option now joins Al Tayer Motors’ wide range of safe and secure payment solutions, making it easy for customers who prefer to use digital currency to purchase their dream Ferrari. Al Tayer Motors and Ferrari have deployed a leading digital payments technology platform regulated & licensed by the Virtual Assets Regulatory Authority (VARA). It is certified by Service Organization Control Type (SOC)2 and ISO 270001. The platform operates with best practices - VPN access layers, firewalls, multiple approval processes and continuous penetration testing to ensure infrastructure impenetrability.

Ashok Khanna, Chief Executive Officer, Al Tayer Motors said: “Al Tayer Motors is constantly looking for new ways to enhance our clients’ experience, and we’re thrilled to be the first importer within Ferrari’s Middle East network to offer this payment option, which guarantees a seamless, instantaneous and secure transaction process eliminating the risks associated with exchange rate volatility and price fluctuations.”

The UAE’s Ferrari community now has the opportunity to buy the Prancing Horse’s instantly iconic automotive creations through the new platform. Al Tayer Motors receives the sale amount in traditional currencies without directly managing cryptocurrencies.