Al Tayer Motors Launches Ford Trucks F-MAX in the UAE

‘2019 International Truck of The Year’ Title WinnerOffers Comfort, Power & Efficiency and Cutting-Edge Technology

  • The new 2.5m cabin combines innovation with cutting-edge technology, and has a cozy but spacious feel to make drivers feel special.
  • Cost of ownership sets the F-MAX apart from the competition
  • The vehicle is equipped with a powerful and efficient 12.7L Euro5 Ecotorq engine that produces 500PS, 2500Nm torque and 400 kW braking power.
  • New model offers improved fuel efficiency over previous models and lower total cost of ownership with a seven per cent reduction in maintenance costs and longer service intervals

Al Tayer Motors, the official Ford Trucks importer-dealer in the United Arab Emirates, launched the ‘2019 International Truck of the Year’ title winning F-MAX in the UAE.

The F-MAX takes its name from Ford’s legendary F Series, and stands out in terms of its size, high level of comfort and durability. These attributes helped the F-MAX win the prestigious International Truck of the Year award - a competition adjudicated by judges from 23 European countries

“The launch of Ford Trucks F-MAX heralds the beginning of a new era in commercial transportation in the UAE. With its class-leading features such as a powerful engine, fuel efficiency, cabin comfort and competitive cost of ownership, the award-winning vehicle is poised to offer a reliable and comfortable option for customers,” said Ashok Khanna, Chief Executive Officer, Al Tayer Motors.

The F-MAX comes with two year unlimited kilometre warranty and can be serviced at Al Tayer Motors in Dubai and the Northern Emirates as well as Premier Motors in Abu Dhabi. A wide range of service contract options are also available.

From left to right: Abdullah Bahattin Topçu, Managing Director Middle East & Africa, Ford Trucks, Ashok Khanna, Chief Executive Officer, Al Tayer Motors, Mustafa Caner Sinanoglu, Managing Director, Ford Trucks and Helal Hanei Omar, Senior Vice-President Ford and Lincoln, Al Tayer Motors at the launch.

“F-MAX, with its 2.5-meter full-width cab and 500 PS engine power, becomes a major player in the international transport industry. The new Ford Trucks F-MAX, is a global player with its 12.7 liter, 500 PS, 2500 Nm Ecotorq engine and 400 kW braking power. Our modern design language based on prestige and power combines professionalism, innovation superior aerodynamics, optimum calibration and technical specifications of powertrain and transmission, as well as a significant reduction in fuel consumption when compared to the current model. The new tractor also decreases maintenance costs and offers longer maintenance intervals upto 60,000Km, delivering lower total cost of ownership. This new tractor is the product of five years of research and development. After successfully completing five million kilometres of road tests in 11 countries on four continents, the F-MAX sets a new benchmark in the international transport industry,” said Abdullah Bahattin Topçu, Managing Director Middle East & Africa, Ford Trucks.

Comfort of home

The F-MAX offers comfort and luxury with its 2.5m-wide spacious cab along with its modern design and driver-focused approach. The design of the cockpit-style dashboard ensures all functions are within easy reach with a lot of attention paid to minor details to enhance the driving experience.

The F-MAX has a flat floor providing 2160mm of floor-to-ceiling height and offers a range of storage that is roomy and easily accessible. Airplane-style overbed storage, spacious overhead storage as well as exterior storage areas on both sides of the vehicle are easy to use and to clean. The F-MAX also offers a 90-degree foldable upper bed, an inclined head frame on lower bed, comfortable and large bed mattresses, a remote control unit in the bed area, providing an ideal area for drivers to relax when taking a break.

The vehicle’s three-level door opening angle provides easy accessibility positioning it among the leading vehicles in its class The fully sealed and water/dust-proof step cover makes drivers feel that they are stepping into their own homes.

Powered interior lightning controls from the bed area and driver compartment, automatic climate control systems and steering wheel adjustment features all enhance cabin comfort. A mini fridge and coffee maker included in some models offer drivers additional comfort.

The F-MAX’s driver’s seat provides maximum comfort. This top-of-the-range seat with a 260mm adjustment range, high-quality, breathable fabric and ergonomic design provides optimal lumbar support on the road.

The vehicle even has a braking feel that is similar to that of a car. It has best-in-class noise, vibration and harshness (NVH) and interior quietness thanks to its best-in-class torsional cab stiffness, lower engine noise and sound absorbing trim design.

Power & Efficiency

Cost of ownership is a key attribute of the new F-MAX. Production and product development combined with increasing vertical integration give Ford Trucks a competitive edge in terms of its cost base.

The new F-MAX offers a high performance engine with 500PS, 2500Nm torque and 400 kW braking power. Superior aerodynamics, powertrain calibration and technical features also ensure outstanding performance in terms of fuel consumption with a six per cent margin of improvement over previous models. Technical features include E- Auxiliary Power Unit (E-APU) technology, eco-roll function, predictive cruise control (Max Cruise). Up to seven per cent lower maintenance costs and long service intervals reduce the total cost of ownership. F-MAX’s Ecotorq engine offers maximum performance and minimum fuel consumption under any road conditions.

A 12-speed ZF automated transmission and different drive modes such as Eco-Mode and Power-Mode help optimize fuel consumption. The new F-MAX is also empowered by a variable-geometry turbocharger, a water pump and compressor with multiple working speeds, 400 kW engine brake power which achieves 1000 KW total braking power with the optional intarder.​

Cutting-Edge Technology

The F-MAX provides drivers invaluable assistance on the road thanks to features such as Adaptive Cruise Control, Predictive Cruise Control (Max Cruise) with speed tolerance choices, Advanced Emergency Brake System, Hill Launch Assist, Lane Departure Warning, Adjustable Speed Limiter Device and Electronic Stability Control.

The 8” TFT color wide cluster screen allows everything from tire pressure, temperature status to driver evaluation functions to be displayed on the same screen. Control switches on the leather steering wheel allows the driver to navigate between cluster screens. Truck-specific embedded navigation, web link and Apple CarPlay implementation, Bluetooth connection functions are presented within the 7.2” LCD multimedia soft touch screen.

The F-MAX’s spectacular headlight design illuminates the road more brightly, making sure nothing escapes the driver’s line of vision. Attractively designed maneuver-assist lighting, LED daytime running lights also enhance the vehicle’s lighting features.